What is your most pressing marketing challenge today?

 

 

Where do you want to be 1 year from now?

3 years from now?

 

 

WHO do you consider to be your competition?

​

 

What makes you different from your competitors?

 

 

Are you competitively priced?

​

 

Describe your CURRENT customers

(age, race, gender, ethnicity, married or

single, public transportation user, lifestyle habits,

interests, commitments, etc.)

​

 

Is there a particular target audience

you would like to attract in future

who you are NOT CURRENTLY ATTRACTING?

​

 

Who are the “influencers” of these prospective customers?

​

 

What promotions have you done specifically? What has worked—what hasn't?

​

 

To WHOM have promotional efforts been targeted?

​

 

What do you believe you do best?

​

 

What do you imagine your CUSTOMERS would say you do best?

​

 

Are there any operational issues in attaining your goal?

​

 

What is the budget supporting this marketing effort?

​

 

Identify your short-term objectives.

 

 

Identify your long-term objectives.