MarketingMatters because your customers, future customers, clients, stakeholders, donors, and employees matter to the success of your business. Marketing can turn first-time users into loyal customers, and revenues into profits. In today’s globally competitive and connected marketplace, businesses and organizations must define and articulate their competitive advantages to customers and prospects loudly and clearly. It’s not enough to have a quality product at a fair price. Today it is expected that yours is a quality product, fairly priced and conveniently located 24/7. If not, someone else will provide that. Here’s how to differentiate your brand and your offerings today:

(1) actively push your message to consumers in creative & memorable ways using multi-channel distribution tools to reach them;

(2) build sustainable relationships through customer relationship management, loyalty programs and engaged interactivity; and

(3) remain innovative in product & services offerings, always keeping ahead of competitors’ offerings.